Monday, October 29, 2007

Wish I had been there. .
From: garethk,
"Charts from Polygamous Marriage Connections Planning conference, New Orleans October 26 2007. Argues that we need to stop being in the message delivery industry and instead be in the business of creating energy for brands".
As I said, I really wish I had been there and not just for the food! Gareth has put together most of the salient ideas on new brand thinking and makes the point that we (planners and strategists) have a lot to unlearn first ("stop being in the message delivery business. . .).
Gareth's presentation mirrors a lot of the thinking that Russell Davies, John Grant, Richard Huntington, Jim Carroll and few others have been advancing. (See the "blogs we like" list over in left hand column). This new thinking started to take root before and during the dot com bubble of 2000 and has been gaining momentum in the last two years.
The problem, for many of us (with yours truly very much included), is how to communicate new brand thinking to our clients and potential clients.

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