Wednesday, January 24, 2007
Forrester study, free down load from Omniture
Here´s the blurb. . .
"Forrester’s Independent Research Report on “The Marketing Technology Backbone” is very relevant in today’s online environment stating that marketers are struggling to measure new consumer behaviors, integrate interactive marketing channels/applications, and are pressured to measure and improve marketing ROI."
Forrester is a one of the leading tech research companies and their stuff is always worth a read, especially if it´s a freebie!. If you work on an IT, tech, telcom or cel brand, get to know Forrester. Your clients probably already do, so it would make good sense to catch up. If they don´t, well they might appreciate the tip.
Posted by Rodney Tanner at 10:23 AM