Blogging so far. . .
Not as hard as I thought it would be, but not as easy either.
It´s quite easy to post links to interesting blogs, ideas and tools you come across. But not as easy to develop immediate insights and comments, on a regular basis.
So, perhaps it´s better to be a filter for interesting information and ideas that planners and brand strategists can use to improve their skills and new thinking on the brands they work on and let the good stuff and the bad stuff speak for itself.