This is the sort of thing we will be discussing on the OneBrandBlog. How to build brands through strategic thinking and ideas that work.
As this is a bilingual blog most postings from me will be in English and from Claudio, Carlos, Patricia and Gina and others will probably be in Spanish.
If you would like to post something about brand planning, new brand theory, the changing face of marketing, interesting consumer observations, or interesting links to other blogs or websites just send it over and we will post it here. That might help you get your own blog going.
A good survey on Mexico in the Economist last week.

Rodney